Maybelline have just released a plethora of products for the second half of 2016 (check out my video of all the new Maybelline releases) and I was lucky enough to be invited to their Melbourne blogger event and was given some of the new products to test out. There will be more new Maybelline reviews popping up on my blog in the up coming weeks, but if you have any recommendations on what you want to see reviewed first then just let me know in the comments and I will get around to that first.
Today I am reviewing the new Vivid Matte Liquid Lipsticks that were released in the US earlier this year. These retail in Australia for $17.95 each at Priceline and come in 8 shades. In the US they had 10 shades released and we missed out on a vivid purple (Vivid Violet) and a light milky pink (Pink Charge) - neither of which I am too disappointed about missing out on.
The claims from the Maybelline website:
"Drench your lips in double the pigments for the ultimate colour payoff with a comfortable, matte finish. Bolder and fiercer than ever before, New Vivid Matte Liquid Lip Color has a luxurious matte finish that’s never dry or flat."
The packaging is a see-through squared tube that has a black lid and a long tapered doe foot applicator which is actually pretty easy to apply the product both quickly and precisely.
The shade range is pretty standard with a true nude, a nude pink, other pinks, a couple of reds and a berry. You can see from the swatches below that these do deliver on the pigmentation claims and most of the swatches are opaque in one swipe.
Shades from left to right:
Nude Thrill: A true brown nude
Nude Flush: A pinky nude
Electric Pink: A bright neon pink
Fuchsia Ecstasy: A bright dark raspberry pink
Orange Shot: An orange toned bright red
Rebel Red: A true blue toned classic red (best pigmentation of the eight shades)
Berry Boost: A deep fuchsia pink
Possessed Plum: A brown plum purple (most uneven colour of the eight shades)
I know I have been very lazy with lip swatches in my blog posts these days, they do take a very long time to photograph and it's harder now that I am working full time, BUT I will be posting a video review of these where I do apply each of them so keep an eye out for that review on my channel.
Ok so onto my thoughts of these. The texture is more of a mousse/gel and they initially give a tingling feeling to the lips when you apply them. What is very obvious is that these never dry to a matte finish. They apply like a very pigmented lip gloss and the only time they start to look matte is if they start wearing off and leave more of a stain on your lips... but any pigmented lipstick or liquid lipstick does that. If you went to buy these thinking they look matte then you will be understandably disappointed, but if you wanted a nicely pigmented liquid lipstick then you will most likely enjoy these. The opacity varies over the shades and if you wanted a super bold lip then some of the shades require some layering, which makes these look even glossier. The best performing shade hands down is Revel Red which is fully opaque in one layer and gives a really beautiful classic shiny red lip. If you blot this shade you could get a semi-matte finish but I think with most other shades blotting will sheer out the colour. Because these are more like a vibrant lip gloss that slightly stains your lips, they don't dry out your lips.
These are nicely pigmented, they are easy to apply, comfortable to wear, they don't dry out your lips. The nudes last around 2-3 hours on the lips but the brighter/darker shades tend to stain and last longer (5-6ish hours or until you eat a big meal/something oily).
These aren't matte. I don't know how else to say it but they are really not a matte lip product and if you buy these thinking they are matte you will be disappointed. The shade range also feels a little dated with an abundance of bright/dark pinks that all look quite similar on the lips.
Overall if I ignore the name of these then I do like them and I would happily reach for Rebel Red or Nude Thrill on a daily basis as an alternative to a lip gloss or as a glossy lipstick. I would have loved to see more nudes in this range (deeper nudes, mauve nudes, brown nudes, peachy nudes) because I think the nudes are easier to wear without worrying about the product transferring or fading unevenly and nudes are very popular at the moment. If I am reviewing these based on being Vivid MATTE Liquid Lipsticks then they completely fail because nothing about them is matte.
Have you tried these? What are your thoughts?
You can buy these at Priceline.
Note: these products were given to me as a press sample. My review is 100% my own opinion