NARS Radiant Creamy Concealer vs Maybelline Fit Me Concealer | KITSCH/SNITCH

NARS Radiant Creamy Concealer vs Maybelline Fit Me Concealer

February 22, 2015

top: NARS Radiant Creamy Concealer in Custard, middle: Maybelline Fit Me Concealer in Light, bottom: Maybelline Fit Me Concealer in Sand

After many months of convincing myself that I really don't need another concealer, I finally bit the bullet and bought the ever so raved about NARS Radiant Creamy Concealer. A lot of people say that it is similar to the Maybelline Fit Me Concealer (which I love) so I thought I would do a quick review and comparison.


As the Maybelline Fit Me Concealer in Light is pretty much my perfect under eye concealer shade, I brought it along with me when buying the NARS Radiant Creamy Concealer and ended up finding a pretty good match with the shade Custard.

I bought the NARS Radiant Creamy Concealer from Mecca Cosmetica where it retails for $35 for 6ml and I usually buy the Maybelline Fit Me Concealers from Priceline or Chemist Warehouse for $13 to $15 for 6.8ml (and you can often find it on sale). The NARS concealers come in 10 different shades and the Maybelline concealers come in 6 shades.

Let's compare the packaging. Both come in clear plastic tubes with black lids. The NARS packaging is a lot more heavy duty feels better quality. The lid also has the typical rubberised finish that comes with NARS packaging. The Maybelline packaging is very basic, there is nothing luxurious about it and the writing on the tube wears off very easily. Even though it isn't fancy, it is sturdy enough to throw in your handbag without worrying that it will break or leak in your bag... so it does the job.

top: NARS, bottom: Maybelline

Both also come with a doe food applicator. I actually prefer the Maybelline applicator because it is much smaller and allows for more precise application. The NARS packaging must remove a lot more excess product than the Maybelline packaging. You can see in the photo above that the NARS applicator looks a lot cleaner.

top: Maybelline Fit Me Concealer in Sand, middle: Maybelline Fit Me Concealer in Light, bottom: NARS Radiant Creamy Concealer in Custard
left: NARS Radiant Creamy Concealer in Custard, middle: Maybelline Fit Me Concealer in Light, right: Maybelline Fit Me Concealer in Sand
Onto the product itself. You can see that all concealers are pretty much a similar shade, with NARS Custard possibly being the most neutral of the three, Maybelline Light being more pink toned and Sand being more yellow toned.

Consistency: Both the NARS and Maybelline concealers have a similar consistency with the Maybelline being slightly runnier and the NARS being a little more mousse like.

Coverage: The NARS provides more coverage (I would consider it to be a high coverage concealer) with the Maybelline being a medium but buildable coverage.

Application: I think this is where the concealers vary the most. I find that the NARS concealer requires less blending as it is a slightly drier consistency... but it also doesn't set completely so it does stay slightly tacky and can move unless you set it with a powder. The Maybelline concealer is slightly runnier so it's best to apply a small amount, wait for it to set, and then apply a little more if you want more coverage.

Longevity: For a couple of days I have worn the NARS Custard under one eye and the Maybelline Light under the other eye and I honestly didn't notice a difference in the longevity. Both concealers appeared quite similar and both wore all day.

NARS Radiant Creamy Concealer pros and cons: The pros are that it's very high coverage so you only need to use a small amount and it would be great for covering dark circles. It is easy to blend and lasts a long time without wearing off. It also comes in a large range of shades and the packaging is high quality. The cons is that it is quite expensive, it doesn't set completely so it can migrate and settle into fine lines and it wouldn't be the best for covering blemishes and imperfections. If you have drier skin then you could get away without setting this concealer with a powder, but if you have oilier skin you will need to make sure to be very gentle when setting the concealer. I have come to notice that if you use a kabuki brush or a large powder brush to set your foundation and concealer, the concealer can actually move and it can start to look patchy and grainy. I need to use a smaller brush to gently pat the powder onto the concealer and then use the kabuki brush to apply powder to the rest of my face... drainer!

Maybelline Fit Me Concealer pros and cons: The pros are that it is very affordable, has good coverage, it sets so that you can use it on the face as well as under the eyes, this also means there isn't an issue with this moving or migrating into lines or going patchy when setting with a powder. This concealer also lasts really well. The cons are that this is quite runny so it's best to build this up rather than applying too much at once, which means that you can use more product than the NARS concealer. Even though there are 6 shades available, the range is pretty poor and doesn't cater for very light skin as well as deeper skin tones.

So overall what do I think? Well, I am glad that I tried the NARS Radiant Creamy Concealer, as I love the consistency and the coverage, but I honestly prefer the Maybelline Fit Me Concealer. Maybe if I had dry skin I would prefer the NARS concealer, but I ultimately think that they look the same on the skin and, for my oily combination skin, I need a concealer that sets in place and doesn't migrate and move around as much as the NARS one does. The Maybelline concealer is cheaper and out of the two, it's the one I reach for on a daily basis. Sorry NARS.


  1. Thanks for the comprehensive comparison between the two concealers! I have this on my wishlist (doesn't everyone? it's been so hyped) but I think I'll spend my $35 elsewhere!

    Wendy xx

  2. I'm glad the Maybelline one ended up working better for you - saves you money! I actually much prefer the NARS one, I don't have issues with it moving/settling and I love the coverage of it. Pricey, but worth it for me!

    Tasha // shiwashiful.

  3. It's always nice to know about dupes of high end products! This is such a good comparison and very helpful!

  4. I love your reviews :) glad that you prefer Maybelline because Nars in on the pricey side haha

  5. I've been tossing up whether to try the Nars one for a long time, so you post really helped me a lot Kat!

  6. Thanks so much for the comprehensive comparison. I love the Radiant Creamy Concealer so I might pick up the Maybelline eventually x

  7. Ohh the NARS Concealer comes in such a sleek and stylish bottle! ^ 3 ^

  8. I own both of these and love them both for different reasons.

    I use the Nars for every day wear (since I have a dark circles problem) and the Maybelline on days where I'm having a good face day so don't need as much coverage. And then on really bad face days I use Mac Pro Longwear but that's heavy duty stuff haha

    Great review! Loved your in-depth and honest comparisons :)

    - LittleMelLooks (Instagram)

  9. I use the NARS creamy concealer in "Chantilly" (the lightest shade). I would love to save money but no drugstore concealer on foundation it light enough for me. :( Sad pale life

  10. OH-EM-GEE! I would have gotten Light instead of sand in Fit me concealer! Shade light is darker than shade 20 sand in the first pic. I had heard it but didn't pay attention. The pic showed the difference really well! thanks for it!


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