Sephora Prices Disappointment | KITSCH/SNITCH

Sephora Prices Disappointment

December 4, 2014

Image take from https://www.facebook.com/SephoraAu

I know the Sydney Sephora launch has all Aussie beauty lovers in a tiz, especially since all along Sephora has claimed that they will be matching the US prices.

Sorry to pop your bubble ladies and gentlemen, but the post by The Plastic Diaries below (and I know a lot of you may have already come across this post) shows that US prices definitely haven't been matched. Sure, there will be a little added for tax, and sure there will be a slight increase for conversion rates... but... *hangs head* just check out the link and let me know what you think!

http://www.theplasticdiaries.com/popular/sephora-australia-price-lists

...and we all thought Mecca was bad.

Edit: The Plastic Diaries has now taken down the comparison and has only put the price list. Luckily some champion posted it on Reddit!

http://www.reddit.com/r/AustralianMakeup/comments/2o4qd4/sephora_sydney_what_you_need_to_know/

...also remember that the percentage column on the Reddit post takes into account tax and conversion, so its the mark up!

16 comments

  1. Just the same old price hike. I wouldn't care so much if it was a little more expensive, because conversion and tax have to be factored in, but I thought this was going to be a new leaf for Australian beauty pricing. Mecca lowered prices, which gave the impression that the prices were going to be so much better than we see in that blog post. I'm still going to order makeup from overseas. I suppose Sephora will be more of a convenience thing for me.

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    1. I agree completely! I think if Sephora opens in Melbourne it will be a place that I will go to to swatch products and then buy them online :P

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    2. Yes, definitely! That is the best thing about Sephora opening up here. Swatching and colour matching :p I'm inclined to think Melbourne will be next, and even though the prices are disappointing, the makeup lover in me hopes it is!

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  2. When Sephora said that they would match prices I was a little skeptical~ ^ - ^
    I understand that there are import and shipping fees to consider but for me I do not feel the prices are matched! ^ w ^

    www.thedailydollyblog.com

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    1. They should have just allowed us to order from the US site, just like the UK and Japan etc

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  3. I'm not surprised, to be honest. I think most people were hoping for a direct price match, which I was sceptical would happen. Still, I think some of them are relatively reasonable.

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  4. Oh man, what is going on with Sephora? We all get that there is no way they could have matched US prices, and that's fine but what's wrong with just saying that at the beginning? And why are they marking up some prodcuts byt 40% and some by 10%? And isn't Becca an Australian brand anyway? I just don't get it and I think they are making things much worse by removing comparisons from websites, it just makes them look dishonest and dodgy. It's honestly just cheaper for Australians to buy online, even if Sephora do end up launching an Australian website, it's more expensive anyway, so why not just save money and continue to shop overseas? #sephorafail

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  5. What frustrated me is the one that is closest to double the price, is their own brand!!

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    1. I thought they would at least keep that cheap! shame!

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  6. So frustrating that we continue to be gouged on beauty products here in AUS . . . I nearly wept in Ulta (and Ross and Designer Shoe Warehouse and about every other store I went into in the US), I felt like grabbing the nearest locals who were giving me the side-eye as I exclaimed over the prices and scream "YOU JUST DON'T KNOW, OKAY??"

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  7. Hi Kat,

    I think it's really important to highlight (as was my reason for editing my post) was that Sephora actually never said they would be price matching, the media said that. They always said it would be "comparable" when you factored it the variables. This is why it was important that I remove my original post format because it was being taken in the completely wrong context.

    I can assure you that all information I published is 100% accurate, I'm not "leaking" anything, I'm just a studios blogger who gets the questions answered and the information out to consumers just like me. You can see my coverage of Sephora Australia at every step of the way on the blog and not once did they mention "price matching", just that the prices would be comparable.

    Thank-you for linking to my post, hopefully people can see past the "price matching" claims the media spread.

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    1. Thanks so much for commenting. I didn't mean that you were leaking information in a negative way, I just meant that you had access to information that the general public didn't.

      I understand that the media is to blame for the price matching claims, but I don't believe that 60% mark ups are "comparable" prices... so I understand why you edited your post, but I still think Sephora has some explaining to do.

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  8. Total load of shit that The Plastic Diaries took that list down, I think as a blogger that has taken away from her population to her readers. I would't do it and I think its a bad look for her blog.

    As for Sephora, I'm sticking to Mecca. They are an amazing team and supporting Aussie businesses is what I'm all about!

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    1. I understand that she has her reasons, but she shouldn't have posted it in the first place if she didn't think it was the right thing to do!

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  9. Absolute crap!! Same old story from every other beauty company. I was excited for Sephora until now. How disappointing.

    Eclectic Clash

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